SUSTAINABILITY in connection with the use of products and media is hindered by the dominance of nowness by which the Internet is characterized. Skill, inspiration and prior knowledge are required to find what is being searched for.

The autentik MANIFESTO is about to overcome the limitations of the internet, resulting from the dominance of nowness in content and the commercial interests of search service providers, by building a collective knowledge base.

The 'real' experts and aficionados are not only nationally but also internationally networked. Having a platform that offers them the opportunity to build a central, collective knowledge base in collaboration with manufacturers is seen by them as an enrichment.

The multiple benefits for manufacturers of using autentik as an online reference to accompany the CUSTOMER JOURNEY and present the BRAND HERITAGE will lead to the majority integrating their data and media into the autentik knowledge network.

The provision of data on product and brand history creates the ideal framework conditions for providing BRAND COMUNITY with 'professional' support.

On the supply side, the media industry lacks a knowledge base that is suitable for structuring the enormous supply in such a way that users without inspiration or prior knowledge can find suitable media for them straight away.

Though even the media industry is strongly characterized by the dominance of the present, the archives are full of 'poorly tagged' but 'timeless' media that can ideally complement the collective knowledge on autentik.

The cultural industry thrives on ephemeral events.

Once an event (exhibition) is over, only fragments can be found on the Internet. By integrating the events with their objects, actors, topics and media into the knowledge network, a broad audience can be given the chance to visit and experience them virtually.