TOPICS | CULTURE

Cross-cutting topics such as style, trends and movements can be found in all cultures.

See for yourself what's behind the much-used terms.

ACTIVITY

The core of a culture is ACTIVITY. It is what connects people and inspires them.

STYLE

autentik shows what is meant by style in the different domains and subcultures. The spectrum ranges from the style of a piece of clothing to music styles and the sequence of movements during running.

A trend, fad or craze is any form of collective behavior that develops within a culture, a generation or social group and which impulse is followed enthusiastically by a group of people for a finite period of time.If a trend lasts longer and becomes established, it can become a style or a culture or a cultural movement.

TOPICS | CONSUMER CULTURE

autentik deals with the central topics of consumer culture. The knowledge network gives you the chance to explore what lies behind the much-used terms.

CONSUMER CULTURE

The term CULTURE is often used in connection with products, brands and other commercial aspects.

EVERYTHING IS CONNECTED gives you the chance to see how much 'culture' is behind things.

CONSUMER CYCLE

autentik is not limited in presenting the market for shopping new products but supporting all activies in context of all phases of consumption.

CONSUMER CULTURE | TOPICS

In addition to the basic topics of products and brands, besides style, media and sustainability there are a variety of topics that are relevant in the context of consumer culture.

LIVING | CULTURE

LIVING CULTURE is created by connecting the products with their function, their dealers, their media, their users and higher-level aspects such as style, design, architecture and sustainability.

FASHION | CULTURE

FASHION CULTURE not only consists of spectacular fashion shows, but encompasses the entire context in which fashion takes place. autentik shows you who and what icons, legends and myths are and what is meant by them.

CYCLING | CULTURE

What is meant by CYCLING CULTURE in a narrower sense is strongly influenced by the Bicycle Messenger Culture and Hipster Culture, in which the bicycle is more than just a piece of sports equipment for pure locomotion.