TOPICS | CULTURE

Cross-cutting topics such as style, trends and movements can be found in all cultures.

See for yourself what's behind the much-used terms.

ACTIVITY

The core of a culture is ACTIVITY. It is what connects people and inspires them.

STYLE

autentik shows what is meant by style in the different domains and subcultures. The spectrum ranges from the style of a piece of clothing to music styles and the sequence of movements during running.

A trend, fad or craze is any form of collective behavior that develops within a culture, a generation or social group and which impulse is followed enthusiastically by a group of people for a finite period of time.If a trend lasts longer and becomes established, it can become a style or a culture or a cultural movement.

TOPICS | CONSUMER CULTURE

autentik deals with the central topics of consumer culture. The knowledge network gives you the chance to explore what lies behind the much-used terms.