CONSUMER CULTURE | TOPICS
autentik deals with the central topics of consumer culture. The knowledge network gives you the chance to explore what lies behind the much-used terms.
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STYLE
autentik shows what is meant by style in the different domains. The spectrum ranges from the style of a piece of clothing to music styles and the sequence of movements during running.
DESIGN
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction. Design has different connotations in different fields.
TECHNOLOGY
The function of the products results from the materials and technologies used.
To understand the differences between products and innovations, it is necessary to deal with materials and technologies.
IDENTITY
EVERYTHING IS CONNECTED'- structured by domain specific ontologies and curated by experts - makes it possible to go 'to the bottom' of things and to explore the IDENTITY and AUTHENTICITY of the things and topics.
COMMERCE
Under COMMERCE you will find PRODUCTS, BRANDS, ADVERTISING and MARKET, the core topics of consumer culture.
